Above, is our Moldovan Explainer we made a few weeks prior to the elections as general information about Moldova. The explainer prompted our idea to move this further, especially given Moldova’s political context.

Moldova was facing a pivotal moment in its history. The stakes couldn’t have been higher – the decision would impact Moldovan citizens and also the broader European project and regional stability. Given the significant disinformation campaigns and external pressures surrounding the elections, we believed there was an urgent need for clear, factual information that helps Moldovan citizens make informed decisions about their future. That is why we built our Moldovan Series.

The series consists of videos and graphics – in English, Romanian, and Russian – designed to foster informed dialogue and counter misinformation.

This was our first campaign we had ever created, therefore – as always – there are things to learn and improve.